If you're new here…
We know the first steps in an MBA program are challenging — there are lots of new things to learn, people to meet, careers to consider... So let us offer you some help to get you started!
What is business design?
Think of it this way: a company presents you with a business problem. Instead of taking it at face value or shoehorning a prepackaged solution onto the issue, you dig a little deeper. Business design can help you with that.
Why join the club?
Rotman offers elective courses that will deepen your understanding of the design process. But there is no better way to learn and connect with the industry than getting first-hand experience in solving real-life problems.
Frequently asked questions
Still have questions? Here are some that are frequently asked by prospective, current and past members of the Business Design Club.
More business design at Rotman
The Business Design Initiative at the Rotman School of Management is an education centre that brings together students, researchers and industry to tackle real-world business challenges to advance innovation practice and learning.
Rotman Design Challenge
The Rotman Design Challenge is a case competition held every year by the BDC that welcomes the design community at large and focuses on real-life issues. Get to know more about the RDC, previous challenges and industry sponsors.
our club
The BDC.
We are MBA students who know the value of design to business and are passionate about user-focused innovation. We're here to facilitate student-to-industry connections and give students opportunities for practical application or design frameworks.
